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Google Integrates Social Media Posts Into Google Business Profiles

Google begins automatically surfacing social media posts on Google Business Profiles.

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP).

This update aims to give customers a more comprehensive view of a business’s online activity and engagement.

According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles.

This feature is currently available for select regions and may not be accessible to all Business Profiles.

Manage Your Social Media Links

To take advantage of this new feature, businesses can manage which social media links are displayed to customers on their Google Business Profile.

You can add one link from each platform: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube.

Google emphasizes the importance of following specific formats for social media links to ensure they function correctly within the Business Profile.

For example, a Facebook link should follow the format “{username},” while an Instagram link should adhere to “{username}.”

Adding, Editing, & Removing Social Media Links

Adding, editing, or removing social media links is straightforward.

Navigate to your Business Profile, go to the “Edit profile” section, click on “Business information,” and then click on “Contact.”

From there, select “Social profiles” to add, update, or remove links.

Google may automatically add social media links to eligible Business Profiles. If you need to edit those links, you can add a new link for the same social media site by following the above steps.

Additional Notes

Google’s help page addresses common questions businesses may have regarding this new feature.

Google confirms that different Business Profiles can use the same social media link and that one link per social media site can be added to a Business Profile.

While performance metrics for social media links are unavailable, businesses can simultaneously manage their links via the API for multiple locations.

Looking Ahead

As Google continues to roll out this feature to more regions, businesses may see enhanced visibility and engagement by automatically displaying their social media posts on their Google Business Profile.

This update also incentivizes maintaining an active social media presence to capitalize on this new opportunity for increased exposure.

Source: Search Engine Journal

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